Please find some key contributing factors for ensuring good website copy! Copywriting is higjhly important in ensuring a websites success and helps maintain your visitors interest…
Use the right amount of copy
If you use too much you can bore your visitors, use too little and you are missing a great opportunity to sell. Sometimes, websites with too little text tend to look unfinished or neglected.
Limit the length of your paragraphs
It’s much more taxing to read long passages on a screen than it is in print, which results in people skimming through websites. Good web copywriters get all the vital info in there in short little digestible bursts.
Don’t be afraid to use sub-headings and bold
Intelligent use of styling and justification can really help to break up a page. Use these tools to highlight important points.
Make sure that your copy fits into your site’s structure
Keep things logical and concise, making sure that titles, headings and navigations are all functional. Avoid unnecessary repetition and place information where it can found – fast!
Good web copywriters speak directly to the audience they want to target
It’s very important to get the tone & vocabulary of your copy perfect if you want to engage your target audience. Avoid the temptation to overdo things and ensure you do your research well.
Use an appropriate keyphrase density
Although theories differ, it is understood that keyword density of between 8 and 10% usually does the trick. The tough part is getting the density right while keeping your text as natural as possible.
You’ve got to be able to seamlessly weave in awkward search terms
Even really good web copywriters with years of experience will struggle with awkward search terms. It just takes practice, imagination and a great grasp of language.
Don’t write like you would with printed matter!
Website visitors compared to print reader can become unpredictable, mainly because they can click away within an instant. For this reason, it is very important to provide short simple lures to keep their attention.
Consistency in your style and terminology is key
Good web copywriters will ensure a constancy of style and vocabulary throughout a website unless they are intentionally altering it for effect. Consistency helps enormously with brand identification.
