Use the right amount of copy
If you use too much you can bore your visitors, use too little and you are missing a great opportunity to sell. Sometimes, websites with too little text tend to look unfinished or neglected.

Limit the length of your paragraphs
It’s much more taxing to read long passages on a screen than it is in print, which results in people skimming through websites. Good web copywriters get all the vital info in there in short little digestible bursts.

Don’t be afraid to use sub-headings and bold
Intelligent use of styling and justification can really help to break up a page. Use these tools to highlight important points.

Make sure that your copy fits into your site’s structure
Keep things logical and concise, making sure that titles, headings and navigations are all functional. Avoid unnecessary repetition and place information where it can found – fast!

Good web copywriters speak directly to the audience they want to target
It’s very important to get the tone & vocabulary of your copy perfect if you want to engage your target audience. Avoid the temptation to overdo things and ensure you do your research well.

Use an appropriate keyphrase density
Although theories differ, it is understood that keyword density of between 8 and 10% usually does the trick. The tough part is getting the density right while keeping your text as natural as possible.

You’ve got to be able to seamlessly weave in awkward search terms
Even really good web copywriters with years of experience will struggle with awkward search terms. It just takes practice, imagination and a great grasp of language.

Don’t write like you would with printed matter!
Website visitors compared to print reader can become unpredictable, mainly because they can click away within an instant. For this reason, it is very important to provide short simple lures to keep their attention.

Consistency in your style and terminology is key
Good web copywriters will ensure a constancy of style and vocabulary throughout a website unless they are intentionally altering it for effect. Consistency helps enormously with brand identification.

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Secret #1 is to have meaningful online conversations where others can see them. Have conversations with others in your market and also your potential customers. You can do this by simply linking to blog posts on other blogs in your market. Use their ideas to help you create something that your audience would be interested in reading. Link to their blog post inside of yours and they will get a notice called a “trackback” in their comments section. Normally, the conversation will start and bring you both more attention.

Another great way to talk & meet other people is “Twitter”. Search for people with similar interests as your business by using the Twitter search function. Then watch them to watch what they do and interact with your audience. As you Tweet to to more and more people, you’ll attract even more people.

Secret #2 is your story. People don’t want to do business with companies, they want to work with people. What is the reason you sell what you do? Do you have an interesting background story related to your business? Has anything happened to you in the past that pushed you to do what you do? Your story will bring more sales and better customers. It qualifies people and helps them get to know the real you. Always think about the perception of you that your customers will take away from what you reveal, some things are better left unsaid.

Secret #3 is remembering to treat your audience like real people. Most focus on numbers, statistics, and conversion more than they should… Focus on the fact that your audience are human beings. Do you enjoy those annoying popup windows? They may not like it. Optimize the experience of your visitors by thinking about what they would enjoy. You have to keep two specific things in mind – your sales and the experience of thos that come to your site. You should think of both to get better sales with the same amount of traffic.

Secret #4 is relationships. Building the right relationships for your business can get you immediate massive traffic. I get tons of joint venture requests every single day. The ones I pay attention to are from people that I know and like. Imagine for a moment what would happen if you could simply pick up the phone and tell a friend that you need their help with something. Do you think that would work better than sending a spammy email to someone you don’t know?

You should build true relationships with your customers. The more they like you, the more they will buy from you. Do a show on Ustream, respond to people that comment on your blog posts, and deliver content they want to read and enjoy.

Secret #5 is to find communities in your market. Thousands of your prospects are hanging out somewhere on the web. Find them and join up. Answer questions and help people. Then, they will start searching the web for you. Don’t post offers, just build your reputation by helping people. It takes some time, but before long, you’ll have a raving audience by becoming part of the community.

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We look forward to your business…

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The Kaus Media Group Management