What is a blog?

A blog, from the diminutive of “web log”, is an online diary, a way of publishing your personal opinions and musings on the subjects that interest you. Blogs can be private, so that only you or authorised individuals can read the content, but more often, they are public way of airing your views, sharing news and making announcements to the entire online community. Individual blog posts are published so that the newest content is always at the top, meaning that readers of your blog always have immediate access to the latest developments in your world.

Blogs are not just a one-way platform, nor need they be just a place for you to tell everyone what you had for breakfast this morning. In the corporate world, blogs can be useful social marketing tools that engage your readers by prompting them to comment and discuss the issues that you raise. You can add opinion polls, photos and videos and synchronise your blog with popular social networking sites to give your customers and site visitors more ways to interact with you, helping you to develop your corporate identity and a reputation for your brand. Increasingly, blogs are gaining weight as a legitimate journalistic medium and many celebrities and large industry leaders see blogging as a vital connecting tool.

What is WordPress?

WordPress is a content management system that is specifically targeted towards blogging and the creation of visually impressive, easy to manage websites, based around a blog layout. As a completely free, open source platform, blogging with WordPress means that you don’t need to be an expert web designer or programmer to have a beautiful and functional site – there are thousands of WordPress templates available that can be installed at the click of a button to give you a professional looking blog site with all the features and add-ons you need.

Kaus Hosting offers 1-click WordPress installation at no extra cost with any of our web hosting packages, within easy reach via your dedicated Kaus Hosting control panel. If you’re new to blogging, our shared-1 package gives you everything you need for the perfect start up, and if you decide that you need more disk space or bandwidth later on, you can upgrade at any time to a larger hosting plan. Don’t forget that all Kaus Hosting packages come with a 30 day money-back guarantee, so if you’re unsure, you really have nothing to lose!